Internet publishing platform WordPress is introducing an early model of an AI development tool, which CEO Matt Mullenweg described as a “V0 or Lovable, however particularly for WordPress” — V0 and Lovable being references to well-liked “vibe coding” providers for constructing software program utilizing prompt-based, AI interfaces. Mullenweg launched the brand new WordPress AI tool, referred to as Telex, on the firm’s WordCamp US 2025 conference in Portland final week, alongside different AI experiments.
Throughout his keynote tackle, Mullenweg briefly demonstrated how Telex would enable customers to create Gutenberg blocks — or the modular bits of textual content, photos, columns, and extra — that make up a WordPress web site. He confirmed off how one developer used the brand new tool to make a easy advertising and marketing animation.
Out there on its personal area at telex.automattic.ai, Telex at the moment is labeled as “experimental.” To make use of the service, you sort in a immediate for what kind of content material block you wish to produce, which is returned as a .zip file you may set up as a plugin to a WordPress web site or WordPress Playground. (The latter being the platform that allows you to run WordPress in an internet browser on any machine with no host.)
The launch follows WordPress’s announcement earlier this yr that it was forming an AI crew to steward the development of AI merchandise that align with the corporate’s long-term objectives.
Early testers discovered that Telex nonetheless has a methods to go, as a number of check tasks failed or wanted further work to run correctly.
Although Mullenweg did stress that Telex was nonetheless a prototype, he was bullish on the potential for AI to additional the WordPress mission over time.
“After we take into consideration democratized publishing, like embedded in that, could be very core to WordPress’ mission, has been taking issues that have been troublesome to do, that required data of coding or anything, and … made it accessible to individuals. Made it accessible in a radically open means, in each language, at low value, open supply — we truly personal it and have rights to it,” Mullenweg mentioned.
Techcrunch occasion
San Francisco
|
October 27-29, 2025
The CEO additionally admitted there have been components of AI’s progress that might be scary, given the hype and the discuss AI doubtlessly being a bubble, however that didn’t overrule his pleasure.
“On the core of it, there’s a seed of one thing, which is so enabling,” he mentioned of AI. “It’s an extremely thrilling time to be constructing for WordPress.”
Mullenweg additionally confirmed off one other less complicated AI tool, constructed with an hour or two of labor throughout Contributor Day, which provided a WordPress assist assistant contained in the browser. And he spoke of his favourite AI browser — Perplexity’s Comet — which might enable customers to work together with WordPress from its interface.
As for the authorized drama that’s been surrounding the corporate over the previous yr or so, Mullenweg solely provided a short replace. The corporate has been engaged in a dispute with internet hosting supplier WP Engine, which Mulleweg alleges is profiting off the work WordPress does, with out contributing sufficient again. He desires WP Engine to subsequently license the WordPress trademark, which he says confuses prospects about its affiliation with the corporate.
“The fast replace is, it’s working its means by the authorized system. We belief within the equity of the courts,” Mullenweg mentioned. “If there’s any commentary, I’ll simply say that there was a settlement convention, I confirmed up; the opposite CEO didn’t. However it’s working its means by that. And that’s my solely touch upon that entire rigmarole.”
